Who we are
TurtleWork, founded in the centre of Portugal, specifically in Viseu, aims to be at the forefront of digital services for the optical market.
Our company
We are a group of enthusiastic and experienced individuals seeking to transform the optical market by providing a new high-tech consumer experience through simple and integrated processes between retail and industry across multiple market channels.
With this in mind, our primary focus is on the development of digital solutions for optical applications.
Values
As part of the UN Sustainable Development Goals, we prioritise "Wealth and Wellbeing," "Industry, Innovation, and Infrastructure," and "Responsible Consumption and Production."
Team
Luís Aguiar | Founder
I excel at problem solving and communication, having worked as a global manager of an international website selling optical products and a local manager in the United Kingdom for over 8 years.
Over 25 years of experience as a senior e-commerce specialist, certified Google Ads professional, and social media manager.
Nuno Cabral | Founder
Creative thinker and online business builder. Advisor to national and international investment funds.
Senior salesperson and strategist for an eyewear e-commerce store, with 20 years of experience as a sales manager at various Multiopticas locations.
Agostino De Giorgio
Motivated and creative 3D designer with over 6 years of experience, focused on modeling.
Extensive experience in 3D printing and scanning through the design and development of several collections of 3D printing glasses.
Proficiency in Blender with a proactive and resilient approach.
Market
Top countries by retail value, 2021
- USA
- Greater China
- France
- Germany
- Japan
- United Kingdom
- Italy
- Brazil
- Canada
- India
€134bn
Total revenue from the glasses market. The market is expected to grow by 4% annually.
CAGR 2024-2028
According to the World Health Organisation, "80% of all causes of visual impairment are preventable or treatable with appropriate and timely prevention."
According to data released in 2019, approximately one billion people worldwide suffer from preventable or unresolved vision problems.
2.7bn
Insufficient or non-existent visual correction.
If you live long enough, you will develop at least one eye disease.
USD 14.3 billion
Global investment is required to treat existing cases of refractive errors and cataracts.
4x
Value is more common in low- and middle-income regions than in high-income areas.
- The demand for vision care is increasing.
- Category penetration is increasing.
- Health-related concerns are on the rise.
- The perception of glasses is changing and they are becoming more expensive.
- The omnichannel strategy is driven by global digitalization.
45%
The current population of Portugal is now over 50 years old.
Market agents
Customers who were previously only able to obtain ophthalmological services from traditional ophthalmologists and some single-vision lens websites.
TURTLEWORK EYEWEARIFY software adds two more points of contact with customers.
- Healthcare facilities are a high-potential touchpoint due to the traffic they generate during operating hours.
- The online market is now free of the constraints of single-vision lenses, allowing progressive lenses to thrive all over the world.
Channels
The pandemic has accelerated the rate of digitalization in the eyewear and eyewear industries.
The e-commerce channel now accounts for more than 8% of global industry value.
Between 2011 and 2020, electronic sales in the EU increased by 4%, while revenues increased by 6%.
In 2019, B2C e-commerce exceeded six billion euros, representing 2.9% of the country's GDP.
HOWTO REACH US
TURTLEWORK, LDA